CNCPT: brand, web and product design for technology companies

Great brands start with a concept. One idea. Impossible to miss.

We find yours, then build your brand, website and product around it.

What we do.

Your brand, your site and your product. Hire us for one, or all three together.

Branding

What you say, and how you look saying it.

The idea, given a name, a look and a voice. Built as one system and documented so it holds up without us.

  1. NorthwindParallaxQuantaMeridianTesselLumenArborKite
    Name 01 / 08

    NamingA name that’s easy to say and hard to forget, if you need one.

    1. The AI-native platform for data teams.
    2. Observability, reimagined for the cloud.
    3. Know every error before your customers do.
    4. Your whole pipeline, in one place.
    5. End-to-end engineering velocity.

    VoiceHow you sound, in every sentence.

  3. IdentityLogo, type, colour and motion.

  4. Aa

    GuidelinesShort enough to read. Clear enough to follow.

Web design

Where people first meet you.

A site that makes sense at a glance, fast to load and easy for your team to run.

  1. Pages 12

    StrategyWhat the site has to do, page by page.

  2. DesignEvery detail considered and refined.

  3. DevelopmentFast, accessible, and built on a CMS your team can edit.

  4. yourcompany.com
    Live

    LaunchLive, measured and handed over.

Product design

Where they live with it every day.

Your brand, brought into the product you already have. The same flows, finally consistent with everything else.

  1. Key screens 04

    AuditEvery screen mapped, and every place it drifts from the brand.

  2. --radius: 0px
    ButtonChip

    TokensThe brand as design tokens, in the components you already have.

  3. Light

    InterfaceEvery screen brought in line, light and dark.

  4. RolloutShipped with your team’s sign-off, then handed over.

Who it’s for.

Teams building things that are hard to explain. Usually one of these.

  1. AI

    Models · Agents · Copilots

  2. Robotics

    Autonomy · Hardware · Fleets

  3. Developer tools

    APIs · SDKs · CLIs

  4. Fintech

    Payments · Banking · Treasury

  5. Infrastructure

    Cloud · Networks · Compute

  6. Security

    Identity · Detection · Compliance

  7. Data

    Warehouses · Pipelines · Analytics

  8. Health tech

    Clinical · Diagnostics · Care

Live in
3 weeks.

Book a meeting

  1. Before we meet

    Consume.

    We take in everything.

    We look at what your product does, who it’s for, and why it matters.

    You give
    Name, email, and a URL
    You get
    Our honest take on your product

  2. The first meeting

    Pitch.

    We bring you the concept.

    One sentence anyone on your team can repeat. Everything after it is measured against it.

    You give
    Twenty minutes
    You get
    Your concept, in one sentence

  3. Week 1

    Brand.

    We design a brand around it.

    We give the concept a look, a voice and a feel: logo, type, colour, motion and the words around them.

    You give
    Feedback at each review
    You get
    A brand system, and guidelines to keep it

  4. Week 2

    Build.

    We build the site that proves it.

    A site in the new brand that makes the concept clear at a glance. We launch it and hand it to your team.

    You give
    The go-ahead to go live
    You get
    A live site your team can edit, plus 30 days of support

  5. Week 3

    Apply.

    We carry it into the product.

    We don’t redesign what works. We bring the brand to every screen, so the product looks and sounds like the site that sold it.

    You give
    Access to your product
    You get
    One brand, from the first screen to last

Start with the concept.

Your product’s premise, in one sentence. Then add what you need on top.

What you need
ConceptFreeThe idea everything else is built on. Free, and yours to keep.
Brand$6,000 Your concept, turned into a brand people remember.
  • Positioning and audience
  • Voice and messaging
  • Logo, type, colour and motion
Website$6,000 A landing page in your brand, the one we make or the one you have.
  • Designed and built
  • On a CMS your team can edit
  • Live, with 30 days of support
Extra pages0+$800 each
Product$6,000 Your brand, brought into the product you have.
  • An audit of every screen
  • Your brand as design tokens
  • Rolled out with your team

PriceFreeThe concept, on our first call.

Get your concept, free

You get the concept.

Each answer in one idea. Want the rest? Switch to complete.

Answer length

  1. How long does it take?

    A week per add-on. Brand, website and product together take three weeks, and each extra page adds a day. You get a fixed date in writing before we start.A week per add-on. Brand, website and product together take three weeks. You get a fixed date before we start.A week per add-on.

  2. What does it cost?

    The concept is free. It’s how we show you the way we think before you spend anything. Everything built on it has a fixed price, in writing, agreed before we start.The concept is free. Everything built on it has a fixed price agreed before we start.The concept is free.

  3. Only tech companies?

    Almost always. Complicated products are what we’re good at, and tech is full of them. If yours is hard to explain, we should talk.Almost always. Complicated products are what we’re good at.Almost always.

  4. Do you build the website?

    Yes, start to finish. We plan it, design it and build it on a CMS your team can edit. Then we launch it and hand it over, training included.Yes, start to finish. We plan it, design it and build it.Yes, start to finish.

  5. What do you need from us?

    One decision-maker. Someone who can say yes, answer honestly and give feedback at each review. To begin, all we ask for is a name, an email and a URL.One decision-maker. Someone who can say yes, answer honestly and give feedback at each review.One decision-maker.

  6. Can we hire you for just one of the three?

    Yes. Brand, website and product each stand alone, and a website can be built in the brand you already have. The concept still comes first, since everything else is built on it.Yes. Brand, website and product each stand alone. The concept still comes first.Yes. The concept still comes first.

  7. Do you work with our engineers?

    Yes. We make the changes, and your engineers review and merge them. Nothing goes live without them. It takes hours of their time, not weeks.Yes. We make the changes, and your engineers review and merge them. Nothing goes live without them.Yes. Nothing goes live without them.

  8. Who does the work?

    The people you meet on the first call are the people who do the work, from the concept to the handover.The people you meet on the first call are the people who do the work.The people you meet.

  9. What happens after launch?

    Your team runs it. Documentation and training are included. We stay close for 30 days after launch.Your team runs it. Documentation and training are included. We stay close for 30 days.Your team runs it.

Something else?

Bring it to the first call